A behind-the-scenes video of the making of the latest installation of the award-winning AT&T International Hands campaign rolling out nationwide starting April 7. Hand model Ryan Serhant, formerly an actor on the soap "As the World Turns," gets his hands painted by Italian artist Guido Daniele to represent one of two English teapots to be featured in a print ad for AT&Ts Hands campaign. The campaign uses painted hands photographed in various formations which are designed to represent the more than 220 countries where AT&T offers international wireless service. For information on AT&Ts international packages and tips for traveling abroad, visit www.att.com/global
Campaign Showcases Company's Leadership in International Wireless Services
Consumers have put their hands together for “Hands,” a popular AT&T* ad campaign that touts the company’s international wireless leadership, by voting it “America’s Favorite Magazine Ad” in a new contest sponsored by Magazine Publishers of America.
The “America’s Favorite Magazine Ad” competition is a spin-off of Magazine Publishers of America’s prestigious Kelly Awards, which recognizes outstanding magazine ad campaigns as determined by leaders in the advertising industry. “America’s Favorite Magazine Ad” was created to give consumers an opportunity to vote for their own favorites based on creative excellence. AT&T’s “Hands” beat out campaigns by 26 other leading brands.
In the “Hands” campaign, created by BBDO, human hands are intricately painted and posed to depict iconic images representing countries around the world that fall within AT&T’s international footprint. The result is stunning imagery that draws viewers into the artwork while communicating AT&T’s brand proposition of having more phones that work in more places.
Acclaimed artist Guido Daniele of Milan, Italy paints the hands, a process that can take up to a full day. Examples have included hands painted and arranged to become the Great Wall of China; the Rialto Bridge (Venice, Italy); elephants (India); tulips (Netherlands) and an exotic bird among trees (Costa Rica), among many other executions. In total, more than 17 iterations have been released since the campaign debuted in 2008.Read more